Twitterizing FIJI Water

So, like I'm totally doing FIJI Water's social media strategy.  It's way awesome.

But seriously, I'd like to go into the strategy a little, but I'm not sure what my boundaries are.  But I do know that people are at least picking up on FIJI Water's efforts in Twitter.  We've been brought up a couple of times! Check em out:

The Electric Artists created TrackingTwitter to rank and comment Twitter feeds across multiple categories -- brands, media, television/news, and celebrities.  I had to jump on this service to promote the square bottle. I registered, got the brand ranked at 50, and then was asked about my thoughts on brand strategy on Twitter.  

On their most recent blog, the Electric Artists wrote a post titled, "Three Things Brands Should Consider When They Create a Twitter Feed." And they squeezed FIJI Water in there! Here's my reponse to the question:

"Be honest and transparent, 2 - Have fun, 3 – Offer meaningful content to encourage mutual conversation with other Tweeps".

Common sense ya? Definately -- especially the "have fun" part.

So a couple of weeks passed and someone else took notice of my random Twitter strategy -- the Wall Street Journal's Smart Money blog.  In their article, "How Facebook, Twitter Can Save You Money," they kicked off the discussion with a breakdown of last week's Twitter deal:

Merely maintaining customer loyalty just isn’t enough for businesses these days. Now companies as varied as Sears (SHLD: 48.61*, -2.61, -5.09%), Fiji Water and Gold’s Gym want to be friends with you, too -- through online social networking sites like Facebook and Twitter. Indeed, in an effort to ensure warm feelings, some companies are even offering exclusive discounts and deals in exchange for the privilege of your friendship.

Last week, for example, Fiji Water used its Twitter feed to tell followers about a 40%-off sale on bottled water purchased through the brand's web site. Subsequent updates dropped the discount by a few percentage points until the promotion expired.

Yep. It's not much, but hopefully there's more recognition from the community later. I'd love to go into the strategy further, but you know. NDA's and the such. :(